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VoV: Morphogenesis of Values By Maurice Benayoun

Neuro-design Factory 大腦神經設計站
Neuro-design Factory 大腦神經設計站

Interactive Installation, 2018 - ongoing, Maurice BENAYOUN 互動裝置, 2018 – 現在, 莫奔. Photo by Ann Mak

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Neuro-design Factory 大腦神經設計站
Neuro-design Factory 大腦神經設計站

Interactive Installation, 2018 - ongoing, Maurice BENAYOUN 互動裝置, 2018 – 現在, 莫奔

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Reification 物體化
Reification 物體化

Right: Generosity0001 & Openness0001, Clear polished 3D printed Polymer, 2022, Tobias KLEIN Left: Footprint of Freedom, AI-generated digital print, 2022, Maurice BENAYOUN

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Neuro-design Factory 大腦神經設計站
Neuro-design Factory 大腦神經設計站

Interactive Installation, 2018 - ongoing, Maurice BENAYOUN 互動裝置, 2018 – 現在, 莫奔. Photo by Ann Mak

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Exhibition 30.10 - 30.11.2022 11:00 – 18:00 (Closed on Mondays)

Venue Chantal Miller Gallery, Asia Society Hong Kong Center

The exhibition presents new media artist Maurice Benayoun’s latest development in his pioneering neuro-design blockchain-based artwork Value of Values (VoV). Visitors of the exhibition give shape to human values directly from their mind and control their evolution just by thinking. They become Brain Workers and receive VoVs tokens from what they have produced, which will be registered in blockchain. The VoV art project helps us to better understand human values and reflects how individuals, communities and countries confront the hierarchies of value.

Enter VoV Explorer: vov.art/market-data

Enter VoV Trading Platform: app.v-o-v.io/

VoV User Guide >> HERE

Exhibition Pamphlet >> HERE

Human abstractions live in our minds. Human values, such as Love, Power, Peace, and Knowledge, are human abstractions. If making art is the process of giving shape to ideas, we could perhaps do it differently: We can shape human values directly from our minds, controlling the form just by thinking!

 

Brain-Computer Interaction (BCI) makes neuro-design possible. This “Morphogenesis of Values” (MoV) goes beyond the traditional culture-based representations (i.e. an allegory for Liberty, the red pictogram of the heart for Love…). Each human value can be considered as a dynamic living form. Its ecosystem is the human mind. Like Nature assessing the evolution of living forms, the Brain - thanks to EEG (Electroencephalography) - can assess forms and their relevance in representing abstractions and values. The resulting fluid shape submitted to dynamic forces is like thought in motion. Eventually, the generated forms become Non-fungible Tokens (NFT) on the Blockchain, opening the path for new market forces to drive the trade of Human Values. From Sublimation (dataism) to Reification (commodification), artworks can now penetrate strata of human activities that were so far out of the artist’s reach. Ethics, Finance, Politics, and Philosophy become, thanks to transactional practices, the new playground for artists at the world level. The process of neuro design can be considered as Hu-GAN, where the now common AI GAN (Artificial Intelligence Generative Adversarial Network) opposing a computer-based Generator to a carefully taught computer-based Discriminator may hand the status of discriminator/curator over to the artist. In the Brain Factory and Value of Values (VoV), it is the human brain that plays the role of the Discriminator. In the curatorial process involved in AI-generated Art, the artist steps back from the position of designing concepts and uses new tools similar in role to an artist’s paint tubes in the form of “concept tubes” or “rhetoric tubes,” spreading ready-made tropes. The Reader deciphers the characters, and two Interpreters visualize and comment on the resulting sentence. Each of them is affected by a specific bias - what I call Artificial Intentionality - that orients the generative process. One visually interprets like an “art critic”, and the other writes subtitles like a “marketing expert”. Curating variations to orient the evolution of constantly evolving shapes may have become the new paradigm of the artist’s practice. Swapping the positions in this machine-human confrontation, the artist exposes his 40 years of practice, mapping it on the like of an art processor." (Maurice BENAYOUN)

Full Artist Statement >> HERE

Introduction to Morphogenesis of Values >> HERE

Artwork Captions  

City Ads Values

Video, Transactional Poetry

2022

Maurice Benayoun

Neuro-design Factory

Interactive Installation, EEG, NFTs

2018 - ongoing

Maurice Benayoun

Crypto-Characters - Calligraphy of Values

Prints Installation

2022

Maurice Benayoun

Can we Read the Human Brain?

Machine Learning Human Values

2022

Maurice Benayoun

The Surprises of Interspecies Communication

Machine Learning Human Values

2022

Maurice Benayoun

The Scientist - Periodic Table of Values

Affinity of Values

2022

Maurice Benayoun

Value Trading Room

Blockchain-based Interactive Installation

2022

Maurice Benayoun

Conceptual Timeline

2022

Maurice Benayoun

Reification

3D Printed Sculptures

 

Footprint of Freedom

2022

Maurice Benayoun

 

Generosity0001 

Openness0001

2022

Tobias Klein

Media Coverage  

Organised by

Osage Art Foundation

Project Grant

Arts Capacity Development Funding Scheme 

HKSAR Government

Supported by

Asia Society Hong Kong Center

School of Creative Media, City University of Hong Kong

Artist

Maurice Benayoun

Curator

Ann Mak

Collaborative Artists

Blockchain

Nicolás MENDOZA

3D Printing

Tobias KLEIN

Sound Design

Jean-Baptiste BARRIERE

Contributors (Consultant)

Syren JOHNSTONE

Special Thanks

MindSpaces / S+T+Arts

Production / Programming Support

City Ads Values

Shooting   Daniel KWOK, Colin WU

Editing   Furqan ALI SHAH, Eleanor BENAYOUN

Sound Design   Tim CHAN


Neuro-design Factory
Neuro-Design Lab and Centre for Applied Computing and Interactive Media of School of Creative Media, City University of Hong Kong

Can we Read the Human Brain?
Sam CHAN


The Surprises of Interspecies Communication
Sam CHAN


The Scientist - Periodic Table of Values
Sam CHAN, Aiym TAUBALDY, WANG Xiao


Value Trading Room
Shubham YADAV

The content of these programmes does not reflect the views of the Government of the Hong Kong Special Administrative Region

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